Business to business

We believe that good coffee shouldn't be hard to find. That's why we take pride in sourcing exceptional specialty coffee beans from around the world and roasting it locally in the south of Sweden. Great coffee is not just a product but an experience that can be personal and personalized.

We work closely with clients to develop a unique coffee experience tailored to your specific vision. Our suite of services includes selecting the perfect beans, roasting to your desired taste profile and crafting custom packaging that capture your unique style and message. We support small producers and single estates, where the use of their high-quality beans can have a meaningful difference to local communities – creating opportunities to align complementary brand values with a commitment to positive change.

Connect with customers and tell your story in an authentic and memorable way through the satisfying experience of a wonderfully brewed cup of coffee.

Let's get in touch. Let's collaborate. Let's elevate your coffee experience.

Roaster

My name is Mel and I am one half of Ala Rosteri where I source, cup, profile and roast the coffee (the fun stuff) and my better half and business partner Johan is the financial adviser, logistics manager and serious builder of our coffee spaces.

Growing up near the Tiong Hoe, roastery in Singapore sparked my interest in coffee roasting and brewing. While setting up a coffee business in the highly saturated Singaporean market seemed challenging, my love for coffee persisted.

Moving to Sweden opened new opportunities and fresh perspectives, with the chance to explore different roasting techniques and profiles.

Today, I roast on a Diedrich IR 2.5, focusing on creating a complete taste experience. My inspiration comes from the diverse the flavors and aromas of Asia, which help me identify my coffee preferences.

My approach to roasting may not be the most systematic, but it is driven by one core principle: it must taste good. "Good" is subjective with many possibilities to cater to everyone's unique palate.

A better cup of coffee goes beyond just roasting. It means sourcing responsibly and respecting the farmers who work with amazing beans. We strive to do right by our taste buds and the people who make our coffee journey possible.